Back in 2001 a very clever Guy, called Peirre-Edouard Stérin came up with the idea of making "the gift of experience” available to the public, in a pre-paid, Gift Boxed format, and won the Oscar of Innovation 2004 with his exciting new concept. His company “Smartbox” has since expanded into over 13 countries, and is still the world leader in the industry...
The idea of buying an experience as a gift has caught on to such an extent in Europe that it's now recognized as the 3rd most desired Gift to be offered if your French, and has totally transformed the way people shop for presents right across Europe.
Retail stores have risen to the occasion, and now offer wall after wall of Gift Boxed products for you to choose from: department stores, supermarkets, book and music stores, even the Post Office!
So what's their appeal? Well, as a regular customer, I can tell you that giving a service as a gift is a pleasure, and you're going to love them! There is no risk (service partners are hand-picked and well regulated), prices are fair, you can find something to suit all tastes, and they are already gift boxed!
A clever and easy gift to give, and a super one to receive: gift buying without the headaches, so it's no wonder they've taken Europe by storm. And now they are here! North America watch out, shopping for gifts will never be the same again...Thank you Smartbox!
Check out http://www.smartbox.com/ and of course http://www.designatdistance.com/ to find out how to make gift-giving more rewarding: for everyone! Happy shopping.
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