Should you invest in the home you're about to sell?

You may love it as it is, but your home
should meet the needs...and taste of
 the people most likely to buy it.

That all depends on the realistic price your home can reach, given it's geographical location, it's style, it's size, it's condition, and it's internal layout. Many real estate agents will say “No”, but our experience as real estate developers tells us, that when your home is correctly presented and meets the needs of the people most likely to buy it, it will sell faster, for it's optimum price: making you more money on signing day.

However, to do this properly, it's important you fully understand the “market” your home will appeal to...




Your home's "market" is the “group of people” from which the buyer of your property will most probably come from,  and to fully optimize the sale price of your home, you need to find out what their needs and desires are, when it comes to layout, and look.   These findings should guide any changes your thinking of making, both inside, and outside your home...

Having a popular school on your
doorstep will cetainly influence the
type of people viewing your home

It's also important to know what the maximum value your home can reach: taking into account all the environmental aspects such as the surrounding area, and what it offers local inhabitants.

Is it popular? Fashionable? Up and coming, (or closer to down and out?) Has plenty local amenities close by? Many aspects influence the “ceiling price” (the highest sale price possible) your home can reach. Ignore it's importance at your financial peril! it can, and will, have drastic effect on your final profit.

We all know that money doesn't
grow on trees. But investing
wisely in your home can
make your money grow!

So what's our answer to the original question: should you invest in the home you're about to sell?” In 99.99% of cases, it's a Big YES! BUT, (and it's an equally big BUT): you need to know where to “place your spend” ie. Your budget. And the amount of money you spend needs to be correctly calculated, and controlled, because it is very easy to miss-spend...and even easier to overspend.

The two biggest errors we see, time after time is:

1. homeowners who spend improving areas of their home that bring little, or no return, and
2. homeowners who overspend on their chosen improvements

And that's sad, because when you miss-spend, or overspend, all you are really doing is spending your own profit! And you should be keeping that for the purchase and improvement of your next home. The “worst offenders” are often homeowners who have a real feeling for interior design, but find it difficult, even impossible, to separate the “interior design” of their home, from the “presentation” of a home for sale. 

But, designing your home to stay, and designing your home to sell are two different, specialized actions. The proof?  Even we have separated out our services, so we can treat each of them separately.

You'll hear us talk about “optimizing” your sale. To do this, our

d @ d designers that work on your home through our “Design to Sell” service, are trained in all aspects related to making a property meet the requirements of the buyer (yes, the buyer, not the seller).

cafés and restaurants close
to your home attracts a certain
group of buyers



We have our own real estate expert to research the immediate surroundings of your home, and it's local market , making sure our designers know who they are designing your home to attract.

Totally unbiased, we look at a home as a business, which has to be made profitable for it's owners. You! And we're not afraid to guide you through the steps required: even if those truths are hard to hear...

Our real estate development motto? Minimal expense: Maximum effect.   What does it mean in “real terms? It means that by spending the correct amount of money, in the right areas, you'll maximize your profit, allowing you to make the most from the sale of your existing home.  We're looking forward to making your home the best it can be....for it's new owners! And making you maximum profit on signing day.