Weekend reading, "North America through the eyes of a European"

What's in a name?

With soft launch moving along as planned, my thoughts were concentrated firmly on our retailers. Talks were going well, (although slower than originally planned) and it looked like it was going to be a race to see which product would hit the shelves first! our own-brand collection, design at distance, or the private label products we were creating for our larger retailers.

As our goal is to deliver our customers (and our retailers' customers) functional, beautiful, personal designs, the brand name appearing on the gift box: whether it's one of our retailers brands, or our own “design at distance” brand name, is not an issue, so long as the result is the same: happy, satisfied customers!   And even better, with private label products we add happy retailers to our list!...

In the meantime, our need for more designers, was starting to rise in our list of priorities.

Our Montreal-based launch design team would soon be joined by other Quebec based designers, but now it was time to spread our net wider, and Toronto, as the city with the highest number of designers per capita was the obvious choice. We were looking forward to adding to our team!

And I was having huge fun adding to the suppliers of great products, and services, to offer both our designers, site visitors, and customers through The d @ d Design Store. Because more designers meant more of everything!  

We needed a wider range of products, to save our designers time when shopping, and allow them wider access to the good value designs, that would “wow” our clients.  So I got busy, introducing design at distance to company owners, and Brand Directors, in the hope they'd see the logic in affiliating their brands to ours.

And yet again, the great North American spirit proved to be alive and well!  Not only were we able to woo the Canadian distirbuter of the  design-leading Italian brand, Smeg, to distribute their range of stoves, dishwashers and the ultimate design icon, their retro 50's style fridge through The d @ d Design Store, but we were bringing in more great services too!

For our design to sell customers, and anyone moving home, or renovating: Public storage, Canada's leading individual storage company. And Bagster! the simple, but ever-so-clever solution to traditional dumpsters, when de-cluttering, and clearing out your home, and we were hoping to bring on board another, innovative aide to help our customers through the moving process!

Come back, and read more next week, to see whether we get to bring them on board! and to find out how we met 2 innovative companies, both of them offering great design products, that you'll be seeing soon on The d @ d Design Store...Have a great week!